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Justin Timberlake Invests in Beverage Startup Bai Brands


Pop star Justin Timberlake has become an investor in beverage startup Bai Brands, a partnership that will see the Grammy winner serve as “Chief Flavor Officer” as he helps steer product development and upcoming marketing campaigns.

“I’ve been a fan of Bai for a long time,” Timberlake said in a statement. “This partnership was created from a shared desire to help people put better ingredients in their bodies without sacrificing taste.”

Bai founder and CEO Ben Weiss told Fortune that selling a stake to Timberlake and bringing him on board for business decisions made sense for a few reasons. The singer and actor is actually a fan of the brand. And at the age of 35, he’s also the core demographic Bai strives for—they target older millennials as their main consumer base.

“We don’t need a celebrity to find success, we found success without them,” Weiss said of his company, which was founded in 2009 and booked $120 million in sales last year. “But the reality is, this guy happens to be famous, he’s a consumer of the product we pour our soul into, and he is truly respectful of our vision of the future, which he will now be a part of.”

Bai, which is poised to generate $300 million in revenue this year, says Timberlake will work closely with the executive team to help develop new flavors, product launches, and marketing campaigns and digital content. On the product development side, Bai has been fairly active for a startup. It launched 13 new items in the last year, broadening a slate of fruit flavored-drinks that contain few calories, little sugar, and no artificial sweeteners.

On the marketing side, the Hamilton, N.J.-based company said it is expecting in 2017 to “more than double” the $60 million it spent on marketing this year. Timberlake, Weiss says, will be a “big part of our messaging next year.”

The investment into Bai is one of many Timberlake has made over the years. He invested in audio technology company AfterMaster Audio Labs almost two years ago and famously was a backer of social-media website Myspace, which was acquired recently by Fortune parent Time Inc. The closest he’s gotten to the traditional beverage industry is Timberlake’s relationship with Beam Suntory: he has a tequila brand called Sauza 901.

Bai and Timberlake came together earlier this year when Weiss heard through a mutual friend that the A-lister was interested in an introduction. “Clearly, I took that meeting,” Weiss said. He quickly learned Timberlake was a passionate fan of the brand—mixing Bai’s Tanzania Lemonade Tea with his Sauza 901 tequila. Both parties quickly saw that a relationship would be mutually beneficial.

“Justin is one of the most creative people I’ve been around,” Weiss said. “He truly cares about the beverage and has an opinion worth listening to whether it relates to flavor innovation or marketing.”

For Bai, an investment and marketing jolt from Timberlake will help elevate the name-recognition of the brand. Timberlake is one of many well-known investors that have jumped at a chance to buy a stake of Bai. Other backers include Dr Pepper Snapple DPS 0.10% , actor Ashton Kutcher, and private-equity firm Strand Equity Partners. The brand’s fast growth has helped it achieve a potential valuation of more than $2 billion—including debt—as it reportedly mulls a sale.

glamour U.K. edition

Justin is featured in the latest issue of glamour in the UK, which has Nicole on the cover! check out the scans below or grab your copy on news stands now!


more filming shots in new york


Justin is hard at work filming a new film with the great Woody Allen for a project that has yet been titled. check out the pictures from the set by clicking the image above. or the link below.


The Today show!


Justin stopped promoting his film for a second or two during the Toronto film festival to chat with The Today show crew, which aired this morning, and WOJ has the coverage! below is the video of the interview and some video captures!


gallery work

after losing the entire gallery to a hack job and then being sued for the rest of it i had to start from scratch again :-( …. but i’m slowly working my way back up. here are some of the magazine scans that have been re added .


red magazine november 2016

if you happen to walk past a magazine stand and see the new issue of red magazine with actress Nicole Kidman on it…. ya might want to grab it. turn to page 110 and you’ll see why! (or i can just show you)


click the image above to view the scans in the gallery!

welcome back


dear viewers,

 Some of you may have known what has been going on, but for those who do not,I got sued by Fame images for using candid pictures of justin “illegally” …. which i obtained from google, so i feel that was absurd. However i did not want to make matters worse so i agreed to remove said photos and pay the fine. Due to this financial situation that put me in i was unable to support the site and or the materials needed to function properly, therefor it created some downtime. All has been settled with the lawsuit and all involved however this puts woj is a bad place as far as media is involved. I will continue to try my best to deliver the very latest with news and photos, however some items i will not be able to share so bare with me.

to fame pictures; i am deeply apologetic for my unauthorized usage of your property and did not intend to cause a loss in profits to your company. I will not make that mistake again and will make sure your images are not used going forward without seeking permission before doing so.

to other fansites : be smart lol these companies might seem like they are not serious, but they are. this lawsuit was for a simple set of ten pictures, and i know most sites post more than that! so save your asses and don’t put “ownership” on HQ images from these types of agencies. i could have had a really good summer with the money i had to pay out in “damages”.

  • jess

new candids


check out a few pictures of justin chillin with some buddies outside a building in new york city on sunday afternoon. (click the image above).

vanity fair italia

Justin graces (and boy do I mean graces that bitch) the cover of the Italian publication of “vanity fair” magazine. on news stands 8/18.

I’m get those scans posted as soon as possible but for now we get to enjoy these bad boys 

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9/18/2016 - Vanity Fair Italia (Cover)
9/24/2016 - Trolls Soundtrack release (new music)
10/8/2016 - Graham Norton BBC (interview)
10/11/2016 - The Today Show (interview)

10/12/2016 - Justin Timberlake and the Tennessee Kids live on netflix (documentary)
10/12/2016 - Red Magazine (article)
10/26/2016 - The Tonight show starring Jimmy Fallon (guest)
11/04/2016 - Trolls release (voice)

[coming soon]


Title : Trolls
Character : Branch
Release : 2016
iTunes | Amazon | Official Site | IMDB
Media Links : Gallery

Title : Runner Runner
Character : Richie First
Release : 2013
iTunes | Amazon | Official Site | IMDB
Media Links : Gallery

Title : Inside Llewyn Davis
Character : Jim
Release : 2013
iTunes | Amazon | Official Site | IMDB
Media Links : Gallery

Title : Love Never Felt So Good
By : Michael Jackson f/Justin Timberlake
Release : 2015
iTunes | Amazon | Official Site | IMDB
Watch Video : wojtv.com